Marketing, Advertising & Selling
The marketing mix comprises of the 4Ps, 
Product:
1. Who is the product aimed at?
2. What benefit will they expect?
3. How do they plan to position theproduct within the market?
4. What differential advantage will the product offer over their competitors?

Price:
•Pricing should take into account the following factors:
•Fixed and variable costs.
•Competition
•Company objectives
•Proposed positioning strategies.
•Target group and willingness to pay.

Place:
•Distribution is crucial in the eventual acceptance and sales of a new
product in the market as it governs the availability of the new product to
customers.

Promotion:
Objectives of the promotion:
A promotion helps augment a brands position and reinforce its marketing messages.
The main objectives of a consumer related promotion are to generate:
•Trial
•Trial purchase
•Generate Traffic
•Response
•Loyalty
•Increase frequency of purchase
•Increase value of purchase
•Awareness
•Reinforce other marketing messages
•Create awareness

Marketing Communications:
Personal selling 
Sales promotion 
Public relations 
Publicity 
Advertising 
Direct marketing 
Advertising
Presentations

On-line presence
Website
Etailing
Social media

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